Search engine optimisation is a great way to attract the right traffic to your website because about 93% web users begin their online actions via a search engine and while doing so 70-80% users prefer an organic result over a paid one.
In simple terms Search Engine Optimization (SEO) means, structuring your Website in such a way that the major search engines like- Google, Bing, and Yahoo!- understand it fast. It is a process of enhancing the visibility of your website in a natural Search Engine Result Page (SERP) by adding search engine supportive elements into the website.
At ArtLumen, our SEO analysts have a habit of achieving #1 ranking to all our clients websites. They achieve it through some simple process such as Planning, Building, Monitoring and Fine Tuning.
Planning is the most important parts to a successful SEO campaign. Understanding clients operating segments and analysing their competitor’s merits and demerits are crucial in the planning process.
SEO campaign begin by building the best content. We define the ‘best’ content as the content for Google to like and power for Google to trust the content. A powerful and trustworthy content is a must to take your website on the page one of the Google search. Though they are smart, search engines need help. All search engines are working towards making their technology more efficient to crawl other websites more and more deeply so that they can bring better search results.
We have a clear understanding that where a website ranks initially before making changes to understand what we do is working. We also need to monitor the ranking improvements and backlinks to ensure everything is as it should be.
At ArtLumen, we always fine tune our SEO campaigns and this is due to the fact that Google is fine tuning the algorithm to ensure they have the best results for people using the search engine.
Generally, all SEO process consists of two elements- technical and creative- help the search engine to improve the ranking of the website and by driving maximum traffic into it. The prime responsibility of SEO is to develop a search engine friendly website resulting in more page views. The SEO process deals with many aspects of your website, it can be the words on the website or it may be the way other sites link to it.
However, there is a limit for search engines to operate. But with effective support of SEO techniques, search engines can bring thousands of visitors and increase attention of a website. SEO not only makes the content available to the search engines but, improve the ranking of the website as well. In the process, the SEO places the content more appropriately in the ranking the page where the searchers will readily find it.