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Have you noticed those sponsored advertisements at the top of the Google search result page? That’s the best example for Pay-Per-Click (PPC) advertising. It is also known as cost-per-click (CPC).

At ArtLumen, we deliver the highest possible advertiser experience. With us, you get a unique level of knowledge and customer service. As you know, PPC is an internet marketing method used to direct traffic to websites. It is associated with premier search engines such as Google AdWords or Microsoft Bing Ads. In this format, the advertiser pays the publisher when the advertisement is clicked. Leading social networks such as Facebook and Twitter have embraced PPC as one of their advertising models.

At ArtLumen, we have a fully integrated PPC wing with in-house design and development resources. We provide our clients a fully dedicated account managers who collaboratively develop your campaigns. PPC success depends on careful planning and measurement. We produces analysis reports based on our years of experience of where the focus should be. By following a rigorous process in analysis and PPC management, we have a proven formulae for success.

How does PPC work?

Each and every time your ad is clicked, it sends the net user or visitor to your website and you make a small payment to the search engine as a fee. Once your PPC campaign is running smoothly, that fee will be insignificant because one visit may bring enough business to you than what you pay for it. For instance, if you pay Rs.10 for a click and that click results in a sale of Rs 500, your PPC campaign is non-brainer.

One of the best advantages of PPC marketing is that the ad networks like Google always prefer the quality of your ads than your ad bidding price. They always reward the best quality advertisements or ads that are most popular with users.