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How to Pick The Best Digital Marketing Agency

Rather than finding the best digital marketing agency, one must try to find the one that’s best for you. For this, one must first evaluate one’s own business and then evaluate the agency. To make things easier, we have listed a few points that you must follow to get the best social media marketing services in Kerala or SEO services in Kerala.

Define your needs

Before starting look for the best digital marketing agency for you, you need identify and clearly describe your needs. Digital marketing is a broad spectrum, so rather than using the term loosely to define what you need, learn about the various activities under the umbrella term and identify which of those services you need to reach your goal. Is it social media marketing services in Kerala or SEO services in Kerala or something else.

Some of the core services under digital marketing are.

  • Search engine optimization
  • Social media optimization
  • Social media marketing
  • Search engine marketing
  • Email marketing
  • SMS Marketing
  • Creative
  • Online ad
  • Content marketing
  • Lead generation
  • Blogging

Understand the agencies core competencies

Once you have clearly defined your needs, look for the skill sets required to service those needs in the agency you have chosen. Though there are a lot of organisations out there that call themselves digital marketing agencies, only a handful of them are full service agencies. Most of these so called digital marketing agencies in Kerala, provide only SEO services or Social Media Marketing services, and would be completely lost if asked to get results through email marketing, or content marketing.
The best way to find the agencies competencies is through their website. Most agencies pitch full throttle for their areas of excellence, and choose to speak less or even completely ignore their weak areas. So if you can’t find the specific activity you need, its best you don’t hire them.

Check for credibility

Go through the agency’s portfolio religiously. The project they have done, essentially tells the work they are going to do for you. Visit the reference links that are given and see for yourself the quality of work, consistency etc. Don’t hesitate, ring up as many clients from the portfolio as you need to feel completely assured that you are making the right choice.

Evaluate the pricing

As much as you would love to go with the agency that gives you the lowest quote, it is not always the smartest idea. The price can be an indication of the quality of work, so a very low quote maybe because of the lower quality of resources and work. So get multiple quotes and understand the industry average and judge each vendor with reference to the average

Decide on the Agency type

Digital marketing agencies are of various types. Some cater to clients only from one industry, where as some have clients across industries, some agencies provide specialist services with exceptional results and some provide overall services with average results. So based on what you need, you may like to choose a large agency with global/ national reach, or one much smaller and local reach. The decision must be made based on what your needs are.
Both categories have benefits of their own, like smaller agencies would be faster, the organisation structure would be flatter, and decision making less time consuming, but larger agencies would have more expertise, and more specialist personnel to cater to each activity
Now even if you follow all the above points and find the best digital marketing agency for you, they cannot work at their best unless you share the work load, provide timely feedback and assistance. Understand, the job is not done as soon as you hand it over to an agency, it has merely begun.